Combine altitude and terrain and you get a portmanteau called Alterra. Starting today, it’s the new name for the affiliate of KSL Capital Partners and Henry Crown and Company (owner of Aspen Skiing Company) that brought 12 major mountain resorts under one umbrella last year. Based in Denver, Alterra now rivals Vail Resorts in scale but promises each of its resorts will retain an independent character. “Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations,” said David Perry, President and COO of the company in a release. “Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list.” Alterra’s dozen resorts operate a combined 196 lifts while Vail has 228 across its 13 North American resorts.
Hopefully you’ll be reading about Alterra often on this blog in the coming years as the group makes lift investments across its mountains. They include Steamboat and Winter Park in Colorado; Squaw Valley, Alpine Meadows, Mammoth Mountain, June Mountain, Bear Mountain and Snow Summit in California; Stratton, Vermont; Snowshoe, West Virginia; Deer Valley, Utah and Tremblant and Blue Mountain in Canada.