British Columbia’s number of planned ski resorts grew by one today with the unveiling of Bridal Veil Mountain Resort. Unlike the remote Valemount Glacier, Zincton, Saddle Mountain and Jumbo Glacier proposals, this four season resort would serve the fast-growing Fraser Valley and surrounding region. Located along the Trans-Canada Highway, the site sits just 1.5 hours outside Vancouver and 2.5 hours north of Seattle.
The vision includes two 3,300′ vertical gondolas providing access to alpine villages and numerous skiing pods. “Upon arriving at the resort, the preliminary concept for Bridal Veil Mountain Resort will see guests travelling by gondola from the floor of the Fraser Valley to a vehicle-free mountain recreation area, where they could ski or snowboard, backcountry tour, hike, sightsee, mountain bike, and participate in year-round ecological and Indigenous cultural programs,” notes the project website. “These activities will effectively be separated and hidden from the valley, offering guests a remote mountain recreation experience with unparalleled views of the Fraser Valley and Cascade Mountain Range.” Downhill skiing would take place from approximately 1,000 meters above sea level (3,280 feet) to as high as 1,729 meters (5,673 feet) atop Mt. Archibald.
The study area typically receives plentiful snowfall, sitting just 18 miles as the crow flies from world record snowfall holder Mt. Baker Ski Area. Through multiple phases of buildout, the project could eventually encompass 11,500 acres. A preliminary economic impact analysis suggests that, as currently envisioned, BVMR could create more than 1,800 full-time equivalent jobs and generate more than one million visits each year. Based on that visitation, Bridal Veil would generate approximately CA$252 million in regional visitor spending and CA$35 million in tax revenue each year.
The project is being spearheaded by BC residents Norm Gaukel and Robert Wilson with assistance from mountain planner Brent Harley and market research firm RRC Associates. The proponents recently filed an Expression of Interest with the British Columbia Ministry of Forests, Lands, Natural Resource Operations & Rural Development. If the EOI is approved, the next phase would be the submission of a more detailed proposal, followed by the submission of a comprehensive Resort Master Plan. Any development remains years away but the concept deserves attention, especially considering nearby population growth and the shortage of destination skiing in neighboring Washington State.