News Roundup: Long-Awaited

8 thoughts on “News Roundup: Long-Awaited

  1. Martin's avatar Martin July 17, 2026 / 9:35 pm

    The whole Vail trying to improve its guest service reads like a joke, “butcher blend burgers on a brioche bun” and concierge private ski lessons will only go so far. What Vail needs to be doing is investing in infrastructure such as new lifts and managing skier flow as those two things will impact the skier experience 100x more than whatever they are proposing in their new plan.

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    • Jack Lake's avatar Jack Lake July 17, 2026 / 10:01 pm

      Seconded. Vail Resorts is where the unwilling meet the unable.

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      • ShangRei Garrett's avatar ShangRei Garrett July 17, 2026 / 11:11 pm

        In my opinion, Alterra and other companies are doing just as poorly. They just don’t have as much reputational damage control to do.

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    • digvt's avatar digvt July 18, 2026 / 1:54 am

      Seems like the strategy is to start pricing out the everyday skier. You don’t need to upgrade capacity when you can pivot to a much wealthier clientele.

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  2. RandyM's avatar RandyM July 18, 2026 / 2:15 pm

    like Canada can control the direction their wildfire smoke blows. 🤦‍♂️

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    • Joe Blake's avatar Joe Blake July 18, 2026 / 7:51 pm

      Zackly. And given how much wildfire smoke is upstream, some of that could be from Utah, or Oregon, or Alaska, or Siberia. SMH.

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  3. Ryan G.'s avatar Ryan G. July 26, 2026 / 1:17 pm

    Anyone surprised Cherry Peak is for sale?

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