This was the first and hopefully last opening day ever for Big Snow American Dream, the only year-round, real snow ski area in the Americas. New Jersey is now one of the most accessible places to learn ski and snowboard, with two thirds of guests expected to be beginners. About a dozen similar snow parks operate in Asia, Europe and the Middle East.
The mountain made of steel is one of what will be hundreds of tenants at American Dream, a $5 billion shopping and entertainment destination just five miles from midtown Manhattan. With Big Snow plus a Nickelodeon Universe theme park, Legoland Discovery Center and DreamWorks waterpark, American Dream hopes to buck the trend of malls in decline by focusing outside of retail.
Canadian developer Triple Five Group managed to finish a job which first broke ground in 2004. What was then known as Meadowlands Xanadu had its lifts installed in 2008, only to see zero snow and not a skier for 11 years. I’m told the big lift had only about 50 hours on it until a few weeks ago. After taking over the troubled project, Triple Five principal Don Ghermezian partnered with Snow Operating to bring the ski experience to life. Snow is the ski industry disruptor behind Mountain Creek Resort and the Terrain Based Learning program in use across the country. Before today’s first chair, Snow Operating President and CEO Joe Hession presented the Ghermezian family an Austrian bell like those seen at many Doppelmayr lift openings.