Vail Resorts’ $50 million endeavor to connect Utah’s two largest resorts last summer was one of the biggest infrastructure investments at a U.S. resort since American Skiing Company created The Canyons in 1997. That summer twenty years ago, ASC bought so many lifts for The Canyons (8!) they had to split the order between three lift manufacturers to get them all done in time for the 1997-98 season. It’s hard to even imagine that happening today. Still, Vail did manage to build a two-stage gondola, add a six-pack, move a detachable quad, construct a mid-mountain lodge and re-brand an entire company over the last eight months. I got to check out the results this week.
Park City Mountain is now the undisputed largest ski resort in America with 37 lifts and 300+ trails spread across 7,300 acres (it’s worth noting that Big Sky Resort still owns, and seems to have no problem using, the Biggest Skiing in America® trademark.) The first thing I noticed is Vail did its best to remove all references to Powdr’s old Park City logo and the Canyons name, replacing them with the red infinity branding. Despite these efforts, everyone still seems to call the northern half of the complex Canyons, or perhaps worse, The Canyons. Thousands of signs were changed over the summer and every employee got a new uniform. Most of the lifts were painted red although a few remain in black and orange.



























