News Roundup: Upheld

News Roundup: Moonlight West

Snow Triple Play to Launch with 15 Mountains

Snow Partners has revealed details of its upcoming frequency card, tailored toward casual and traveling skiers in the Northeast. The Snow Triple Play will offer three total days across Snow Partners’ two mountains in New Jersey, ORDA’s three mountains in New York, Les Sommets’ four mountains in Southern Quebec plus others in New York, Massachusetts, Connecticut, Maine and Nova Scotia. The first thousand cards will sell for $169.99 plus a 5 percent processing fee, working out to just $59.50 per day. The list price will be $199.99 plus 5 percent or exactly $70 per day of skiing. Either way, that’s a huge discount for resorts like Whiteface, Mountain Creek and Pleasant Mountain. In order to use all three days, card holders must visit at least two mountains; they cannot use all three days at one mountain. Details on potential blackout dates are still forthcoming. The pass will go on sale on Labor Day and sell through Christmas Eve.

“We recognized that there’s a significant portion of the skiing and snowboarding population that loves the sport but doesn’t ski frequently enough to justify a full Season Pass,” said Dave Belin, CFO of Snow Partners and COO of the Snow Triple Play. “The Snow Triple Play bridges that gap, offering substantial savings while giving skiers the flexibility to explore different mountains throughout the region.” He noted 73 percent of the 11+ million skiers and snowboarders in the US ski five days or less each season while most existing season pass products require skiing five days or more to pencil out.

The pass will particularly appeal to Tri-State area skiers, with options for redemptions across New York, New Jersey, Connecticut and Massachusetts. Popular ski states Vermont and New Hampshire are noticeably absent from the initial partner list, making the product less appealing to Boston residents. Interestingly, Snow Triple Play includes Boyne-owned Pleasant Mountain in Maine but not Boyne’s other New England resorts in Maine or New Hampshire. Similarly, the pass includes the four Les Sommets near Montreal but not Sommet Edelweiss near Ottawa. Snow Partners also signed Ski Martock in Nova Scotia but not sister mountain Cape Smokey. Independent mountains on the pass are Oak Mountain, New York; Plattekill, New York; Mount Southington, Connecticut and Ski Butternut, Massachusetts.

Another interesting aspect of this product is the lack of overlap with other passes. Not one of the 15 mountains on Snow Triple Play participates in Epic, Ikon or Indy. At such a low price point, serious skiers could easily snag a Snow Triple Play card on top of their usual mega pass and check out three new mountains.

News Roundup: Explorer

News Roundup: Aerials

News Roundup: Mechanics

News Roundup: Rescues

News Roundup: Hypotheticals

Brian Head Eyes Massive Expansion

Southern Utah’s Brian Head Resort would quadruple in size under a sprawling vision detailed today by the Forest Service. The complex expansion would encompass 1,651 acres of the Dixie National Forest along with thousands of acres of private land owned by Brian Head Resort and third party developer Aspen Meadows. The expanded ski area would also include lands owned by the State of Utah and Brian Head Town. All told, the vision could see 26 new lifts, more than 382 acres of new cut trails, 19 miles of new snowmaking lines, 15 miles of new roads and four new on-mountain restaurants. Brian Head’s Comfortable Carrying Capacity would more than triple from 4,330 guests today to 13,250. The resort says the project would accommodate a growing demand for outdoor recreation in Utah, enhance learning progression, provide connectivity between base portals and improve the overall guest experience.

Brian Head was acquired in 2019 by Mountain Capital Partners, the fast-growing collective of 13 ski areas in the Western United States and South America helmed by James Coleman. Coleman’s ambitious plan for Brian Head is not completely new as adjacent developer Aspen Meadows proposed eight of the lifts on 850 acres of private land back in 2023. Many of the lifts proposed on public land were included in Brian Head’s 2023 Master Development Plan.

Of the 26 lifts now proposed, ten would be located entirely on Forest Service land, four would straddle private and USFS lands and 12 would occupy entirely private land. Within the existing ski area, Roulette would be replaced with a high speed quad and extended to load lower on the mountain. All other existing lifts would remain. A surface tow is proposed near the existing Alpen Glow triple to serve four new trails. Higher up on the mountain, three new lifts are planned on 11,310′ foot Brian Head Peak. These would include a 4,340′ detachable quad called Dragon’s Back and a 1,400 foot jig-back tram called Peak.

In the Sid’s Peak to East Ridge expansion pod, Brian Head aims to manage hazard trees and vegetation in areas impacted by the 2017 Brian Head Fire. Five lifts in this pod would service some of Brian Head’s most advanced terrain. The longest, dubbed Summit, would be a detachable quad spanning 7,425 feet. Four other lifts in this zone would be fixed grip triples extending between 999 and 3,120 feet.

A third pod called Navajo Ridge to Dry Lakes would include four lifts ranging from surface tow to detachable quad. These installations would run near the existing Navajo Express and stretch between 558 and 4,887 feet. They would operate on public land within the Dixie National Forest and require a Special Use Permit boundary adjustment.

Finally is the Aspen Meadows to Highway 143 pod with a substantial new day skier portal called Art Village. This pod, located on private land, would include an eight passenger pulse gondola linking to Brian Head’s existing Navajo base. From Art Village, skiers could connect to numerous lifts including four conveyors, six fixed triples and a detachable quad called Long Meadows. The Forest Service notes construction on this pod could begin before or concurrent with projects on public land as it is not subject to the EIS.

If this expansion was constructed as envisioned, it would create a unique opportunity to ski 360 degrees around a huge area in either direction along numerous different aspects. “Certain new lifts and associated ski runs would play an integral role in creating a circuit of resort skiing around a base village currently unparalleled in North America,” the plan exclaims.

The Forest Service notes portions of the proposal on public and adjacent land will undergo its most stringent level of environmental review – an Environmental Impact Statement (EIS). Even with today’s potentially favorable regulatory climate, the review is expected to take at least three years.

At a high level, Mountain Capital Partners has shown an incredible fortitude for acquiring ski areas and dreaming up big plans. Just last week, MCP announced its intent to become the controlling shareholder of four more ski areas in Chile, bringing its total mountain count to 17. Since 2015, the company has invested more than $125 million in improvements across its growing portfolio, including new detachable lifts at Nordic Valley and Arizona Snowbowl. Last year, the company debuted a modest new Skytrac at Arizona Snowbowl and this year MCP plans new lifts at Purgatory and Sipapu, both of which are fixed grip and contain parts from older lifts. Despite its success, Mountain Capital Partners’ ambition has not always been met with realized capital projects. A similarly massive expansion plan for Nordic Valley involving public land announced in 2018 went nowhere with the Forest Service.

At Brian Head, three public open houses are planned during the initial scoping period to solicit public feedback. They are:

  • Tuesday, July 29, 2025 — Brian Head Lodge, 314 W Hunter Ridge Dr, Brian Head, UT
  • Wednesday, July 30, 2025 — Parowan City Office, 35 E 100 N, Parowan, UT
  • Thursday, July 31, 2025 — Southern Utah University, Brian Head Room (Sharwan Smith Center), Cedar City, UT

All three will run from 6:00 to 8:00 pm.