Vermont’s Sugarbush will join the Alterra Mountain Company family of resorts, bringing the two year-old group to 15 mountains. Sugarbush encompasses Lincoln Peak and Mt. Ellen, which are connected by a two mile long detachable quad called the Slide Brook Express. The resort operates a combined fleet of 13 chairlifts from both Doppelmayr and Poma. “Sugarbush Resort is a premier East Coast mountain destination and we are excited to expand the Alterra Mountain Company family in the Northeast, with Sugarbush joining Stratton in Vermont,” said Rusty Gregory, Chief Executive Officer of Alterra. “Sugarbush has been a partner on the Ikon Pass since its inception and we look forward to the opportunities ahead.”
Win Smith, managing partner of the current ownership group, will stay on and become President and Chief Operating Officer of Sugarbush under Alterra. “Having been a family-owned resort for nearly two decades, we were keen to find the right next owner of Sugarbush Resort,” said Smith. “We are delighted that Sugarbush will join the Alterra Mountain Company family, knowing that Alterra Mountain Company will continue to maintain our culture, values and commitment to our community, while bringing additional capital and other resources to make Sugarbush even better in the years ahead.” Since being acquired from American Skiing Company in 2001, Sugarbush has invested $74 million in mountain improvements including seven new lifts, significant upgrades to snowmaking, and the revitalization of the Lincoln Peak Base area.
Ikon Pass access to Sugarbush will remain limited to five or seven days for the 2019-20 season. It is likely to become unlimited for 2020-21 like at most other Alterra-owned resorts. Mountain Collective access will remain unchanged for this season. The transaction is expected to close in the fist quarter of 2020.
