News Roundup: Government Proceedings

So Long Squaw Valley, Hello Palisades Tahoe

This is the last time you will see Lake Tahoe’s largest ski resort referred to as Squaw Valley on the blog. Today Alterra Mountain Company announced Palisades Tahoe will replace the Squaw Valley Alpine Meadows brand. After extensive research into the etymology and history of the term squaw, the company determined last year it was widely considered a racist and sexist slur that needed to be retired. Palisades references craggy terrain located near the top of the Siberia Express and Tahoe needs no explanation.

“It is inspiring that after seven decades in operation, a company as storied and established as this resort can still reflect and adjust when it is the necessary and right thing to do,” said Palisades President and COO Dee Byrne. “This name change reflects who we are as a ski resort and community—we have a reputation for being progressive and boundary-breaking when it comes to feats of skiing and snowboarding. We have proven that those values go beyond the snow for us. It’s an incredibly exciting time to be part of Palisades Tahoe and after more than 10 years at the resort, I’m honored to be leading our team into this new era.”

Two chairlifts are in the process of being renamed and elements across the resort will feature a new orange and dark blue color scheme. Nearly 5,000 locations where the existing logo and/or name appear will be swapped out by signage teams and more than 32,000 uniform pieces will be replaced. Finalists for the renamed Squaw Creek triple are Eagle Eye, Highline, Resort, Snow King, Storm Rider and Valley View while Squaw One Express‘s updated name is still pending.

The two historically separate sections of Palisades will be referred to as Alpine Meadows and Olympic Valley going forward. A high speed, three stage gondola is under construction to connect the two sides, though the exact completion timeline remains unannounced. You can bet the new gondola will sport the Palisades brand when it opens.