Game-Changing Ikon Pass to Launch with 23 Mountain Resorts

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Alterra Mountain Company dropped a bomb at the Outdoor Retailer/SIA show this morning, announcing the forthcoming Ikon Pass will bring together its dozen North American resorts along with eleven other major mountains.  Aspen Skiing Company, Boyne Resorts, Powdr Co. and more have partnered with Alterra to add destinations such as Aspen Snowmass, Alta, Snowbird, Big Sky, Killington and Jackson Hole.  “The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. “We’ve curated a community of iconic destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure.”

Pass options will range from a set number of days at varying destinations to an ultimate, unlimited season pass.  I can’t stress enough how much this changes big mountain skiing in North America.  For years now, Vail Resorts’ Epic Pass has been the largest and most successful season pass product in the world, now offering access to 272 lifts and 44,000 acres at 15 mountains in North America and Australia to some 750,000 passholders.  Ikon will one-up Vail’s terrain offering with access to 23 top-tier North American resorts, a ridiculous 363 lifts and 48,840 acres (for both passes, I am counting gondolas, chairlifts and surface lifts with towers.  If carpets and rope tows are included, the Epic Pass offers 340 lifts while Ikon has 434.)

Ikon Pass resorts for 2018-19 will be:

  • Alta, Utah
  • Alpine Meadows, California
  • Aspen Highlands, Colorado
  • Aspen Mountain, Colorado
  • Bear Mountain, California
  • Blue Mountain, Ontario
  • Big Sky, Montana
  • Buttermilk, Colorado
  • Copper Mountain, Colorado
  • Deer Valley, Utah
  • Eldora, Colorado
  • Jackson Hole, Wyoming
  • June Mountain, California
  • Killington, Vermont
  • Loon Mountain, New Hampshire
  • Mammoth Mountain, California
  • Snowbird, Utah
  • Snowmass, Colorado
  • Snowshoe, West Virginia
  • Snow Summit, California
  • Squaw Valley, California
  • Steamboat, Colorado
  • Stratton, Vermont
  • Sugarloaf, Maine
  • Sunday River, Maine
  • Tremblant, Quebec
  • Winter Park, Colorado

Ikon passholders will also receive discounts and special offers at CMH heli-skiing in British Columbia.  Epic holders already enjoy limited access to 30 European resorts. The Liftopia-powered Mountain Collective Pass, which allows destination skiers to sample many large resorts, will remain an option in its current form and also go on sale in March.  The M.A.X. Pass, founded by Intrawest, Powdr and Boyne, will sunset.  Specific Ikon tiers and prices will be released in the coming weeks.

As an employee of one of the independent resorts on the MCP and now Ikon Pass, I watched first hand the worry of consolidation last spring turn to optimism in the fall.  Now I know why.

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