Alterra Mountain Company added both Big Cottonwood Canyon resorts to its flagship season pass today, giving buyers access to five resorts encompassing almost 10,000 acres of the Wasatch. Brighton is the fifth Boyne Resorts-owned mountain to sign on to Ikon and will give passholders seven unrestricted days. Ikon Base passholders will get five with blackout dates. Alterra agreed to acquire Solitude in June and, as expected, access there will be unlimited and unrestricted with full pass. “The Ikon Pass is expanding, and with the addition of Solitude Mountain Resort and Brighton Resort, we are excited to offer unparalleled access to Utah, a state known around the world for its snow quality, variety of terrain, and accessibility,” noted Erik Forsell, Alterra’s Chief Marketing Officer in a media release. “We are nearly 70 days away from opening day in North America and are thrilled to jump start the ski and snowboard season by adding more premier Ikon Pass destinations for winter 2018/2019.”
This could be a huge week for what is already the most expansive season pass on the market with varying degrees of access to 413 lifts at 34 mountains and currently priced at $999. The direct competitor is the Epic Pass by Vail Resorts, which includes skiing at 24 North American destinations with 309 lifts for $899 (the Vail Resorts owned mountains are unlimited and unrestricted while partners Resorts of the Canadian Rockies and Telluride offer seven days each.) The Mountain Collective Pass ($449 right now) includes two days at many of the same mountains as Ikon and offers access to 194 North American lifts. Ikon, Epic and MCP all offer additional days in the Alps, Japan, Australia and/or New Zealand. Another offering is the Powder Alliance, a free benefit for 18 participating resorts’ season passholders to ride a combined 132 lifts across the western US and Canada.
The above Instagram post implies that six more resorts will be added to the Ikon Pass by the end of the week – one tomorrow, four on Wednesday and one more on Thursday. Obvious candidates are Mountain Collective resorts not yet included on Ikon – Snowbasin, Sun Valley and Taos – and remaining ex-MAX Pass resorts:
- Alyeska, AK
- Belleayre, NY
- Boreal, CA
- Boyne Mountain, MI
- Boyne Highlands, MI
- Buck Hill, MN
- Crystal Mountain, WA
- Cypress Mountain, BC
- Granite Peak, WI
- Gore Mountain, NY
- Lee Canyon, NV
- Lutsen Mountains, MN
- Mountain Creek, NJ
- The Summit at Snoqualmie, WA
- Wachusett, MA
- Windham Mountain, NY
- Whiteface, NY
Of those, groupings that could be Wednesday’s announcement are the four outstanding Boyne Resorts or the four New York resorts. The Pacific Northwest is another emerging battleground in the season pass war with Vail Resorts’ recent purchase of Stevens Pass. Alterra has so far invited larger destination resorts onto Ikon and the biggest outstanding mountains in order of vertical are Panorama, Whiteface, Sun Valley, Mt. Bachelor, Taos, Crystal Mountain, Red Mountain, Sun Peaks, Mt. Hood Meadows, Smuggler’s Notch, Le Massif, Alyeska and Whitefish. Stay tuned all week for updates!
Update 8/28: Ikon announced Taos, New Mexico this morning, bringing the pass to 35 mountains with a combined 422 lifts. Access will be 7 unrestricted days or 5 with blackouts for the Ikon Base pass.
Update 8/29: As expected, today is Boyne day with the addition of Boyne Highlands, Boyne Mountain, Cypress Mountain and The Summit at Snoqualmie. 39 mountains with a combined 466 lifts now participate in Ikon. That’s approximately one in every five ski lifts in the US and Canada. In addition, Boyne-owned Sugarloaf, Sunday River and Loon Mountain are now considered separate destinations. Ikon passholders will get 7 days at each (5 with the Ikon Base pass.)
Update: 8/30: The final addition for the week is Niseko, Japan. There may be more resorts coming up as the Ikon Facebook page says “Ikon Pass is known for news. Stay tuned.”
