Steelhead Systems Responds to Ski Bluewood Lawsuit

Bluewood lift maintenance staff re-hang chairs on the Skyline Express, a Borvig triple once scheduled to be replaced by a used detachable quad this year. Photo credit: Ski Bluewood

British Columbia-based Steelhead Systems Inc. (SSI) has responded to a lawsuit filed by Ski Bluewood, Washington over a delayed lift project. As I detailed last month, the two parties initially agreed to bring a used detachable quad to Bluewood in June 2024. The 1993 Doppelmayr lift would replace a base-to-summit triple chair and dramatically reduce ride time. SSI would act as a broker between Pro-Alpin Ropeway Services of Austria and Bluewood, bringing the lift from Sölden to Washington at significant saving versus a new lift. SCJ Alliance would engineer the lift and Bluewood would complete much of the installation work itself. Bluewood announced in late June 2024 the lift was expected to open for the 2025-26 season.

The deal soured this summer when disagreements arose over shipping costs, timelines, the number of shipping containers needed, exchange rates and more. In its claim filed in the Supreme Court of British Columbia, Bluewood alleged breach of contract, negligent misrepresentation and unjust enrichment by SSI. In its Response to Civil Claim, SSI’s attorney denies many of Bluewood’s claims, including that shipping costs and exchange rates were fixed upon contract signing. SSI alleges only after Bluewood stopped making payments did it stop shipping containers across the Atlantic. “Pursuant to [the agreement], all responsibility and risk with respect to the equipment, including transportation, rests with the Buyer,” the filing notes. “This responsibility includes any changes to shipping costs or exchange rates, which are matters outside the control of the Defendants.” SSI argues three outstanding invoices total $587,548.

SSI also alleges its principal, Zrinko Amerl, told Bluewood in 2024 that fall 2025 completion was an optimistic timeline. The complaint alleges Bluewood failed to provide accurate survey data in a timely manner. Steelhead Systems says SCJ Alliance’s engineer requested a 16th tower, which SSI agreed to provide at below market price. Finally, SSI alleges “ProAlpin insisted that there be a garage system put in place for maintenance and storage of chairs, however [Bluewood] refused to follow this recommendation.” On October 26th, I received word that SCJ did not request a 16th tower and that line was in the process of being corrected in the Response to Civil Claim.

To date 23 containers have been delivered to Bluewood containing chairs, terminal elements and towers. Four containers’ worth of equipment remains in Austria. Alarmingly, Pro-Alpin indicated to SSI that all remaining parts, including bullwheels and the haul rope, not picked up by September 8th, 2025 would be scrapped. “As of today’s date, SSI is unaware if any action has been taken with respect to this,” the filing notes.

Shortly after filing the response, SSI countersued Bluewood’s owners, alleging the lawsuit, associated press release and media coverage have damaged its reputation. The filing specifically mentions Lift Blog’s coverage and reader comments impacting SSI’s ability to sell lifts within the broader mountain resort industry. “As a result of the defamatory statements made by [Bluewood], SSI has suffered and continues to suffer losses to its business,” the suit says, alleging statements made by Bluewood will cause an estimated loss of approximately $10 to $15 million in revenue. The company seeks payment of outstanding invoices plus interest, damages and other costs.

Bluewood officials declined to comment beyond their initial press release, citing pending litigation. The ski area has been busy re-hanging chairs on the Skyline Express, the 1978 Borvig once set to be replaced.

Bluewood Sues Steelhead Systems over Stalled Lift Project

On Friday I reported Bluewood’s used detachable quad installation would be delayed until next year due to a dispute with the lift’s broker, now revealed as Steelhead Systems Inc. (SSI) of British Columbia. Both parties released statements today and I obtained a copy of the lawsuit, filed by Bluewood’s owners on August 11th. The complaint alleges Steelhead Systems, together with sister shipping company Mar Divinia Ltd. of Alberta and their principal, Zrinko Amerl, engaged in “breach of contract, negligent misrepresentation, and unjust enrichment” involving the sale of the used chairlift from Austria. Steelhead Systems counters “we strongly deny the allegations of dishonesty and bad faith made in WGSKI’s press release,” contending it continued shipping parts to Washington as disputes arose over invoices. Barring a settlement, the case will play out in the Supreme Court of British Columbia in Vancouver.

The parties signed to relocate the lift on June 7th, 2024 and announced it to the public two weeks later. Bluewood would pay €1.38 million for the used Doppelmayr detachable quad with bubbles, US$600,000 for shipping, US$88,000 for “optimization engineering” and a price “determined before shipping” for “engineering, loading, bullwheel cradles, containers and other adjustments.” All equipment was to be delivered by July 15th, 2025 so Bluewood could complete installation and open the lift to the public for the 2025-26 season. It would become Bluewood’s first detachable lift, reducing base-to-summit ride time from 12 minutes to less than six.

Bluewood’s parent company, WGSKI, LLC, says it paid invoices totalling $2.2 million plus additional expenses billed including site visit, document scanning and construction consulting. The dispute centers on further invoices sent beginning in late May 2025. Over time the US dollar weakened in relation to the Euro, resulting in SSI invoicing Bluewood $110,400 for an exchange rate adjustment. Second, shipping costs increased by $425,700 on top of the $600,000 estimate – an increase of more than 70 percent. In its complaint, Bluewood’s attorney calls these amounts “inflated and unjustifiable.” On June 18th, Bluewood proposed taking over shipping itself if SSI agreed to refund the $600,000 already paid for shipping. Bluewood also alleged Steelhead had not performed optimization engineering it paid for. On July 3rd, Bluewood alleges Steelhead generated another invoice for a 16th tower at a cost of $30,208. These invoices weren’t paid as the dispute escalated.

Bluewood contends it has paid in full for the lift. As of last month, 23 out of 27 containers had been delivered, representing approximately 90 percent of the lift. “SSI has failed or refused to provide relevant details regarding the status of what has been shipped and when or how it will be delivered to WGSKI at Bluewood,” WGSKI alleges. A third potential complication, not part of the lawsuit, is new tariffs on goods imported to the United States from the European Union announced after the contract was signed. I’m told Bluewood is responsible for any tariffs as the importer of the lift, another hiccup on top of exchange rates and shipping costs.

Bluewood says it has endured numerous costs including lost revenue, lost opportunity, lost market share and interest expense as a result of delaying the project by a year. It’s seeking immediate delivery of remaining equipment plus damages. “Substitutes for the Equipment are not readily available on the open market and WGSKI stands to suffer irreparable harm if the Equipment is not delivered promptly,” the suit notes. Bluewood also seeks to hold Amerl personally liable for alleged contract breaches, calling Steelhead Systems “a sham corporation that is merely an alter ego for Mr. Amerl and which he uses to protect himself from personal liability for his wrongful and dishonest conduct.”

Steelhead Systems specializes in relocating used lifts from Europe to the United States and Canada in partnership with Pro-Alpin Ropeway Services of Austria. Before founding SSI, Amerl once bought Fortress Mountain, Alberta from Resorts of the Canadian Rockies and tried reviving the Drumheller Valley Ski Hill. Both mountains have since closed. Amerl pivoted and his companies successfully relocated a bubble quad chair from Austria to Mission Ridge, Washington in 2020. Amerl contends his business allows small ski areas like Mission Ridge to access high quality, used equipment at a fraction of the cost of buying new.

Simultaneously with the Bluewood project, Amerl is currently helping Eaglecrest, Alaska bringing a pulse gondola from Austria to serve as a sightseeing lift for cruise ship passengers. That project has been beset by years of delays which Amerl argues aren’t his fault. Eaglecrest is owned by the City and Borough of Juneau, has lost money for years and fired its General Manager last year. So far Juneau taxpayers have fronted $1.33 million for the gondola, $1.1 million for shipping and $1.86 million for additional towers, a haul rope, extra sheaves, grips and hangers. The gondola has been mostly delivered and engineered with the City expected to issue an RFP for installation soon.

There’s an argument ski areas like Eaglecrest, Mission Ridge and Bluewood simply could not afford brand new bubble chairs and gondolas from Leitner-Poma or Doppelmayr and used lifts are their only option. “Steelhead Systems has always been committed to helping small resorts prosper and grow and our track record is unblemished,” notes Amerl.

Luckily Bluewood is not without a base-to-summit lift this season. The new Skyline Express was slated to replace a Borvig triple chair dating back to 1978. Luckily that lift remained intact alongside construction of the new lift’s foundations. Bluewood did remove the chairs last spring and is in the process of re-installing them. Construction continues on the new lift’s foundations with the goal of having the detachable quad operable for winter 2026-27.

Steelhead Systems has not yet filed its response to Bluewood’s claims in court. “Steelhead has acted in good faith throughout its dealings with WGSKI and remains committed to upholding the highest standards of business integrity and professionalism,” the company said. “We are confident that the legal process will confirm that Steelhead has fulfilled its obligations appropriately.”

Bluewood Postpones Detachable Dream

Southeast Washington skiers will have to wait one more year for their first high speed chairlift. Ski Bluewood revealed a dispute with the broker of a used bubble quad has pushed the project beyond completion for this winter. “This Summer we had every intention of installing the new Skyline Express,” the independent mountain wrote in a letter to passholders. “It is a major upgrade and the first high speed lift in Bluewood’s history. We are beyond excited, and we know many of you are too. Unfortunately, due to an ongoing dispute with the lift broker, a few key components of the lift have been significantly delayed,” the letter continued.

This particular lift operated from 1993 to 2025 at Sölden in Austria. While aging lifts in the Alps are generally high quality and well maintained, importing used lifts from Europe has a checkered history in the United States. Mission Ridge successfully debuted the Wentachee Express in 2020, relocated from Brixen, Austria. Alaska’s Eaglecrest imported a pulse gondola from Austria in 2022 but struggled to acquire additional parts and complete installation. The primary importer of such lifts is Steelhead Systems, though Bluewood did not identify the broker it’s working with.

Luckily Bluewood planned for this eventuality and kept its base-to-summit triple inact. The Skyline Express triple will continue operating for one more season as it has since 1978. Because of the delay, Bluewood promised to compensate season passholders via a $100 credit toward anything at the mountain. Bluewood plans to continue working on foundations so vertical construction can hit the ground running in summer 2026. “We have taken formal legal action to resolve the situation and secure delivery of the remaining parts,” Bluewood noted.

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Bluewood to Install Detachable Quad

Bluewood Mountain Resort will build its first high speed lift in 2025, replacing the aging Skyline Express. The outgoing Borvig triple has served as Bluewood’s primary lift since 1978. “We couldn’t be more excited about the purchase of a high-speed quad for Bluewood,” Said Buck Lewis, Vice President and spokesperson for Bluewood’s ownership group. “This new chair will greatly decrease seat time and increase ride time on the hill, providing a much more enjoyable day on the mountain. This is a fantastic milestone for our resort and community.” As part of the project, Bluewood also intends to install a snowmaking system at the base of the mountain to improve early season coverage.

Bluewood says it’s under contract for the new lift though a manufacturer was not specified. A rendering suggests the lift may be a pre-owned 1990s Doppelmayr model out of Europe. A number of mid-sized resorts including Mission Ridge, Washington; Castle Mountain, Alberta and Pleasant Mountain, Maine have recently opted to install used detachable quads due to the rising costs of new equipment. Bluewood expects to break ground next April and become Washington State’s seventh ski area with a detachable for the 2025-26 ski season.

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