Deer Valley Unveils Dramatic Expansion Plan

Deer Valley will embark on one of the largest terrain expansions in US ski history over the next decade in partnership with Extell Development Company. As part of the Expanded Excellence vision, Alterra Mountain Company will develop ski operations in the area previously known as Mayflower with nine new lifts opening in the 2025-26 season and seven more to follow. All told, Deer Valley will more than double in size to 5,726 acres with 37 lifts.

Deer Valley Resort President Todd Bennett introduces the Expanded Excellence vision today at Silver Lake Lodge.

The majority of the new terrain will launch in late 2025 with 110 new runs and a 2,900 foot vertical drop. Extell will continue to develop the base portal it has been building along US-40, which guests can reach seamlessly from Salt Lake City. Alterra will manage the mountain experience under a long term operating agreement and skiers will enjoy the same elevated service and amenities they have since 1981, albeit on a dramatically larger footprint. Deer Valley expects to hire 2,000 employees to support this expansion along with additional parking and workforce housing.

New York-based Extell embarked on the Mayflower project years ago with a purchase of 40 acres and acquired more than 20 parcels since. Company founder and President Gary Barnett noted negotiations with Alterra were intense at times and a deal was only finalized this week. With the two companies in agreement, skiers will enjoy an improved ski experience under the Deer Valley brand rather than having to choose between two adjacent, competing ski resorts.

Construction has already begun on the base portal and new terrain. The flagship of the expanded lift system will be a 10 passenger gondola spanning nearly 10,000 linear feet from the new base portal to Park Peak with a mid angle station. A dozen detachable chairlifts and three fixed grip lifts will also service the expansion at full buildout. A majority will be quads in Deer Valley tradition with manufacturer(s) to be determined.

“Deer Valley Resort is committed to building upon our legacy as one of the world’s most exceptional ski areas while staying true to our founding principles created over four-decades ago,” said Todd Bennett, President and COO of Deer Valley Resort. “This expansion will facilitate even better access to the resort for our guests, while offering a substantial increase in world-class amenities consistent with the resort’s original vision.” 

News Roundup: 7-3

Alterra Buys Schweitzer

Alterrra Mountain Company today announced an agreement to acquire Schweitzer Mountain Resort, the largest ski mountain in Idaho. Already an Ikon Pass partner, Schweitzer features a fleet of nine chairlifts on 2,900 acres of private land near Sandpoint. The mountain will become the 17th owned destination for Alterra across the United States and Canada. “With an incredible mountain in one of the most beautiful settings in the country and a world-class operating team, Schweitzer has everything we look for in a destination,” said Jared Smith, President and CEO of Alterra Mountain Company. “The mountain has been a valued partner on the Ikon Pass for several seasons, so we’ve been able to see the exceptional team, community, and opportunities for continued investment up close.”

Tom Chasse, who has been with Schweitzer since 2006, will stay on as President and CEO under Alterra. He will oversee Schweitzer’s continued growth, which includes development of a new base area called Schweitzer Creek Village. A new Leitner-Poma high speed quad is already under construction and will debut on that part of the mountain next winter.

MKM Trust, which has been the owner and developer of Schweitzer for the past 18 years, will retain non-ski operations and will continue to lead future real estate development. The transaction is expected to close later this year.

Alterra Buys Snow Valley, California

Alterra Mountain Company today announced the purchase of its 15th ski area, Snow Valley Mountain Resort in Southern California. Snow Valley operations will fold into nearby Big Bear Mountain Resort, which includes Bear Mountain and Snow Summit. Snow Valley currently operates nine chairlifts including a detachable six pack and eight Yan fixed grips.

“The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to build a premier portfolio of great mountains in robust markets,” said Jared Smith, President and CEO of Alterra Mountain Company. “As we do with all our destinations, we are excited to invest essential capital to enhance the on-site employee and guest experience to further strengthen our offerings to skiers and riders in Southern California.”

The purchase has already closed and Ikon Pass holders can access Snow Valley beginning Monday, February 20th. Snow Valley’s current Indy Pass participation will likely end after this season.

Winter Park Announces Pioneer Six Pack for 2023

It’s official: this winter will be the last for Pioneer Express at Winter Park, tied for oldest high speed quad in the nation. The mountain’s fourth six place chairlift will debut on Vasquez Ridge next winter, increasing capacity from 1,900 skiers per hour to 2,800. A new mid load station at the intersection of Pioneer Express Trail and Big Valley will eliminate the need for many guests to ski all the way to the bottom terminal along a flat run out. The mid-station will sit near the current tower 7 with no angle change. With the retirement of Pioneer, Coney Glade at Snowmass and Sunshine Express at Telluride will remain tied for oldest detachable quad in America at 37 years.

The Forest Service already approved Pioneer’s replacement, the seventh lift project announced by Alterra Mountain Company for next year. Others are at Mammoth Mountain, Snowshoe, Solitude and Steamboat. A manufacturer for the Winter Park project was not announced, though the mountain operates a large fleet of Leitner-Poma detachable lifts.

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Winter Park Master Plan Includes Town Gondola, Vasquez Expansion

Alterra-owned Winter Park Resort is poised for major growth as outlined in a proposed master development plan for the next 10 to 15 years. Key elements include a three-gondola connection from downtown to the village, new lifts on Vasquez Ridge and replacements for six existing chairlifts. Many projects are unfinished holdovers from Intrawest’s 2005 master plan but other elements are being proposed for the first time.

As the fourth largest ski area in Colorado, Winter Park already encompasses more than 3,000 acres with a comfortable carrying capacity (CCC) of just over 15,000 skiers. The resort enjoys a large regional bed base and can be accessed by train from Denver to avoid I-70. If accepted as proposed, the 2022 Master Plan would see Alterra develop 358 acres of new terrain and make upgrades around the mountain to accommodate up to 22,375 skiers a day. The total lift count would increase from 23 to 29 with a mix of additions, removals and replacements.

A long-envisioned link from town would come in the form of a 10 passenger gondola with a top terminal at Cooper Creek Summit. This station would include a skier services building and summer activity hub with ski access to six different chairlifts. One chair would unload here, carrying skiers returning from the Pioneer zone. A second, 8 passenger gondola would connect Cooper Creek Summit to a new learning center near the current Discovery and Endeavour lifts. From here, the 8 seat gondola would continue to the Village, replacing the current Gemini Express.

The three gondola sections would form a nearly three mile chain connecting four different stations. Analysis estimates 28 percent of Winter Park skiers would access the resort from town via the new gondola. As such, a robust hourly capacity of 3,600 is planned for the Town Gondola and 2,000 guests per hour for the Cooper Creek to Village gondola.

The planned Vasquez Mountain zone would be transformative, featuring two six packs and a high alpine T-Bar. This terrain would be accessed from the current Pioneer Express and new gondola via a short connector chairlift. A runout from Vasquez Mountain to the Town of Winter Park would require a short surface lift part way down. The Vasquez zone is so large it would include new lodges at the base and summit along with a dedicated lift maintenance facility.

As for lift replacements, the long-planned Pioneer six place remains a priority. That project has already been fully approved and would include a mid-station for loading.

At the reimagined learning center, Endeavor would become a detachable quad and Discovery a fixed quad to improve the beginner experience. Three new conveyors would be built nearby.

The lone big change at Mary Jane is a six place chairlift replacing both Iron Horse and Pony Express. The upgraded lift would feature a mid angle station for unloading about two thirds of the way up. Full stats for the complete proposed lift fleet are below.

Winter Park has not yet submitted the 2022 master plan to the Forest Service and is soliciting public feedback by email at 2022MDP@winterparkresort.com. Once the Forest Service receives and accepts the final plan, environmental analysis of individual projects can begin.

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