Netflix founder and Powder Mountain CEO Reed Hastings will invest $20 million next summer, replacing two lifts and building two new ones servicing parts of the mountain currently accessed by snowcat. Hastings took majority ownership of Powder Mountain earlier this year and already invested in new snowmaking and a conveyor lift for this season. Next year, the first order of business will be replacing the long and slow Paradise quad with a Doppelmayr detachable quad, cutting ride time by more than half. The aging Timberline triple will also be retired for a fixed grip quad.
Two chairlifts in brand new alignments will also debut next year. A fixed grip quad will be installed from the base of Timberline to the top of Lightning Ridge, servicing intermediate and expert terrain currently accessed by snowcat or hiking. A second infill lift called Raintree will open only for Powder Mountain homeowners in Cobabe Canyon. This expert terrain currently serviced by cat will remain open to those willing to hike. All three fixed grip lifts will be constructed by Skytrac, bringing Powder Mountain to six Skytracs in total.
Starting next year, the existing Mary’s and Village lifts will close to the public and, like Raintree, be open only to homeowners. “In order to pay our bills, we need to sell more real estate, and to do that we are introducing private homeowner-only skiing a year from now,” said Hastings. “We believe this blend of public and private skiing secures us decades of exceptional uncrowded skiing for all, funded partially by real estate. To stay independent and uncrowded, we needed to change, and we didn’t want to join the successful but crowded multi-resort pass model (i.e. Snowbasin) or sell to a conglomerate (i.e. Vail).”
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